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You may see the value in your business idea but it is hard to show investors that the true value of what your idea is worth. There are specific areas that they look at and you may not be aware that you are exhibiting weaknesses in key areas. To get the inside scoop on what investors really look for, check out:

http://www.theage.com.au/small-business/managing/blogs/young-gun/10-reasons-why-investors-steer-clear-of-startups-20110808-1iiq4.html

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